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$100M Leads by Alex Hormozi — illustrated cover

$100M Leads

by Alex Hormozi

Alex Hormozi argues that the biggest problem most businesses face is not their product but a shortage of interested people. He calls these people engaged leads. The book lays out four core ways to reach them: reaching out to people you know, posting free content, reaching out to strangers, and running paid ads. A key tool across all four is the lead magnet, a free and genuinely useful offer that solves a narrow problem and makes people want more. Once you have the basics working, Hormozi shows how to multiply your reach through Lead Getters. These are customers who refer friends, employees, agencies and affiliates who bring in leads for you. His message is simple and demanding. Do more of what works, do it better, and stay consistent long enough to see results.

7 narrated, animated lessons · about 14 minutes in total.

Play lesson 1

$100M Leads summary, chapter by chapter

  1. Lesson 1 · 1:54

    Your Real Problem Is Not Enough Leads

    Most businesses struggle because too few people know about them, so getting more engaged leads, people who show interest, is the first thing to fix.

  2. Lesson 2 · 2:01

    Lead Magnets That Make People Want More

    A strong lead magnet gives away a complete solution to one narrow problem, and solving it reveals a bigger problem your paid offer fixes.

  3. Lesson 3 · 2:03

    Start With the People You Know

    Warm outreach is the cheapest place to begin: contact people who already know you and ask whether they know anyone you could help.

  4. Lesson 4 · 2:03

    Post Free Content That Earns Trust

    Free content works when it grabs attention, keeps it, and rewards it with real value, giving generously before you ever ask for anything.

  5. Lesson 5 · 2:10

    Reach Strangers With Cold Outreach

    Cold outreach scales your reach to people who don't know you, and it works through volume, personalization, and offering value up front.

  6. Lesson 6 · 1:54

    Use Paid Ads to Buy Attention

    Paid ads trade money for speed, and the goal is to make each new customer pay back what it cost to acquire them as quickly as possible.

  7. Lesson 7 · 2:07

    Multiply Your Reach and Stay Consistent

    Once the core methods work, grow through Lead Getters like referrals, employees, agencies and affiliates, and commit to daily volume with the Rule of 100.

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